Yes, I am a few days early, Coke’s official birthday is on Sunday when it turns 125, but I’m an eager sort of girl and couldn’t wait.
I love Coca-Cola – not that diet muck, the full calorie, full caffeine Coca-Cola is the one for me. I know it is bad, with its 7 spoons of sugar per can, but when a gal needs perking up on a hot day or after a hot night on the town, nothing seems to do the job better than an ice cold coke.
To celebrate it’s big birthday, Coke are reissuing their original glass bottle from 1899; known as the Hutchinson or “Hutch” this is the more square bottle with embossed glass which preceded the curved bottle that we are so familiar with.
It wasn’t until 1916 that the contour bottle came into creation, it was a very deliberate marketing ploy, a bid to pull away from copycat brands. The curved shape and striations made it easy to pick out, as at this time , without refrigeration, bottles were kept underwater and it helped to be able to “feel” what you wanted when you couldn’t see it!
The design was a winner and in 1950 it was the first commercial product to be featured on the cover of TIME magazine, despite this however, the design was not trademarked until 1977.
These limited edition bottles are being served at the 50’s retro Coca-Cola soda bar in Selfridges which opened on 17 June. I’m planning to make a visit soon as it is only open for four more weeks!
Anyone fancy a soda?